International restaurant chain Moxies approached us to elevate the voice and consistency of their customer-facing communications. Their goals focused on romanticizing their menu items, capturing the atmosphere and vibe of the restaurants, and emphasizing the handcrafted nature of their offerings.
To bring their vision to life, our team worked closely with the internal marketing team at Moxies to develop engaging and culturally current messaging in the brand’s tone. We referenced internal materials, worked within brand guidelines, and iterated on voice to create flavourful, enticing, and punchy write-ups positioning Moxies as the trendy spot to gather. The end result was a unified brand voice across communications and greater guest engagement.
Our words featured throughout a range of in-person and digital applications on Moxies and Moxies USA channels, spanning both seasonal and always-on campaigns.
The Good Commerce team’s combined expertise in copywriting, email marketing, paid ads, and understanding of the target demographic made the extended partnership a success, earning consistent positive feedback from the Moxies team.
