We can all agree on one thing: social media marketing is one of the most powerful tools in a business owner’s arsenal. So, when it comes to Facebook Ads, it’s safe to say that these easy and effective campaigns remain one of the top ways to reach potential customers. But with so many other digital marketing tools available, it can be difficult to determine whether or not these advertisements are worth your time.
If you're curious about whether social media platforms are right for marketing your business, or if you’d rather scrap them and shift into bigger better things, let’s take a look at some of the benefits of using Facebook ads, and how they can help boost your campaigns.
Calling All Customers
The biggest benefit of using Facebook Ads is that you can target a very specific audience based on their interests, age, and location - among other specific customer characteristics. This means that you can create content that is specifically tailored to your ideal audience base, increasing the likelihood that they will interact with your ad and convert to become customers or clients.
You can also use retargeting to show ads to people who have already visited your website, or who have interacted with your page in some way. This helps boost brand recognition and increase loyalty in existing customers.
Priced to Sell
Another advantageous (and financially rewarding) perk of using Facebook Ads is that they are relatively inexpensive compared to other forms of advertising. As a business owner, you may already know that when it comes to television, radio, or print advertising, the cost adds up quickly.
However, with Facebook Ads typically costing less than $1 per click, it’s easy to fit a small budget into an effective campaign. Additionally, you can easily track the performance of your effort by taking advantage of the detailed analytics provided by the Ads Manager tool. This allows you to quickly identify what works and what doesn’t, so that you can adjust your strategy accordingly.
Exposure that Engages
An important and underrated perk of using social media platforms like Facebook is that it gives businesses access to a large pool of potential customers who may not have been exposed to traditional advertising methods such as radio, TV, or print ads.
These same users are also more likely to engage with content shared on social media than other forms of advertising, because they are typically more interested in engaging with campaigns of brands they trust and recognize.
Simplify Your Ad Solutions, With Facebook
Despite the changes to social media over the years, Facebook Ads remain an effective tool for businesses looking for an efficient and cost-effective way to reach their primary audience. With its ability to target users based on their interests and demographics while providing detailed analytics tracking, this simple and accessible campaign style remains a sure-fire way to share your products and brand with your key consumers.
If you’re interested in crafting some Facebook Ads, but aren’t sure where to start, Good Commerce can help get you on the right track. Use the contact form below and get in touch with our team today!