Creating good content is key when it comes to increasing your website’s visibility and ranking on search engines; simply put, the more content you have on your website, the better. That’s why blogging is so important for SEO. But of course, it’s easier said than done.
While writing blog posts is a great outlet for brand-related content that is relevant to your business, it’s sometimes difficult to know how to develop ideas that both intrigue customers as well as boost your website’s rank in search engine results pages (SERPs).
It’s a hard balance to strike, but totally manageable if you know how to go about it! Here, we’ll go over the importance of blogging, how your content affects SEO for your website, and how to write blogs that your customers actually want to read.
The Benefits of Blogging for SEO
Blog posts are the perfect way to keep your website updated with fresh, relevant content; search engines love websites that are regularly updated, and rank them higher in SERPs since they tend to be more trustworthy than sites that don't update their content often.
It’s also important to know that blog posts allow you to incorporate targeted keywords into your website's copy, which can help improve its rankings even further. This is because search engine algorithms use keywords to determine which websites should appear in search results for certain queries. In plain words, having relevant keywords incorporated into your copy can give you an edge over other sites competing for the same keyword phrases.
Connect with Content
In addition to boosting SEO, blog posts also provide a way for businesses to connect with their customers or potential customers. They offer an opportunity to engage with readers by providing helpful information, or responding directly to customer questions or comments. This interactivity helps build trust and credibility between the business and its customers which increases brand loyalty in the long run.
Another great perk to connecting through content is that blog posts provide an avenue for your business to showcase expertise in your particular area or industry through informative articles and thoughtful insights. This can potentially lead more people to visit your website out of curiosity or interest in what you’ve written about.
Techniques, Tips, & Tricks
It probably makes plenty of sense why you’d want to post quality content about a range of topics related to your website and its products (and inject valuable keywords into your blogs to help boost online visibility).
However, another helpful trick is to try out interlinking, which means you’ll use content within your blog to link keywords to other pages in your online store. This also allows the search engine crawlers easy access to the rest of your pages.
Pssst- we've got one more tip for you. Blog posts should be relevant, be regularly updated, and stimulate conversation with readers. With all these points taken into account, blogging can positively impact your online store's search engine rankings.
Improve Your SEO Strategy Through Content
If you’ve got an online store or website platform, blogging is essential when it comes to improving SEO. Blogging allows you to add fresh content regularly, incorporate keywords into your copy, engage with customers, build trust and credibility with readers, and showcase your expertise in a particular field all at once.
For online store owners especially, adding blogs sections to your site will greatly improve your chances of ranking higher in SERPs while simultaneously increasing customer engagement and loyalty - and that's something we can all get behind!
Need a bit more help and direction for drafting your next SEO-focused blog? Fill in our contact form below, and together we’ll get you on the right track for your next post!