As businesses look for new ways to advertise their products and services, it can be difficult to know which platform is the best fit for them and their goals. After all, every product, brand, and business is unique, and requires its own angle to stand apart from the competition.
If you’ve reached a crossroads with your marketing attempts and want to know which of these two popular social media platforms would best suit your advertising efforts, then come with us as we explore the pros and cons of using both platforms, and help you decide which one is right for your business.
Facebook Ads: The Highlights
As one of the originally successful and most widely-used social media platforms, Facebook is a bustling and easy-to-use place to advertise. Facebook Ads are great for businesses that have an established following, or want to target a specific age group or geographic location.
If you can believe it, Facebook has over 2 billion users worldwide, so businesses have plenty of potential customers to choose from. What’s more, the cost per click (CPC) is relatively low compared to other ad networks - making it an affordable option for small businesses with limited budgets.
And, an added bonus of going with Facebook Ads is that there are many options available when creating a campaign on this popular platform, such as targeting by interests, age groups, locations, and more, making it easy to customize your ad to meet your specific needs.
TikTok Ads: The Perks
Though it’s a newer platform (in relativity to the world of social media), TikTok Ads are ideal for businesses looking to reach younger audiences. This is because the platform’s user base is mostly Gen Z’ers and Millennials.
Plus, TikTok also offers a variety of ad formats (including video ads and sponsored hashtags) which can be used to increase brand awareness among potential customers. Another leg-up that this popular platform offers is that the cost per thousand impressions (CPM) is lower than other social media platforms (like Instagram or YouTube) which makes it an attractive low-cost option.
Oh - and keep in mind that TikTok makes it easy to track performance metrics such as reach, impressions, and clicks (among other awesome stuff), so you can keep tabs on how successful your campaign is performing over time, and tailor your next ad to be equally fabulous.
Use Social Media to Your Business’ Advantage
When deciding between Facebook Ads vs. TikTok Ads for your business’s marketing efforts, there are several factors to consider - but ultimately, your decision will come down to what type of customer you want to target, and which platform will best serve that purpose.
Evaluating whether your company’s goal is to reach older audiences through Facebook or younger ones through TikTok, you can take these factors, assets, and results, and use them to make an informed decision about which advertising platform will work best for your business needs.
Still not sure what your next campaign might look like (or where you might advertise it)? Use the contact form below to get in touch with Good Commerce today, and we’ll help you make an informed decision that’s based on your business’ needs (while hitting the mark with your target audience, of course).