5 Steps to Building a Successful Online Store with Shopify

5 Steps to Building a Successful Online Store with Shopify

If you’re looking to build a successful, beautiful, easy-to-use online store that makes customers amped up to visit (and even more excited to shop), well then here's the good news: Shopify makes launching your own ecommerce business more attainable than ever before.

With Shopify, there’s no need for coding experience or large budgets – all you need is a product to sell and the right knowledge, so that you can set yourself up for success. And, well, maybe a bit of guidance from the team here at Good Commerce Agency. Tune in to learn about five actionable steps on how to get started with setting up an ecommerce store on this popular platform (and turn it into a profitable business, of course).

Do Your Research!

Before you set sail and dive head first into the realm of ecommerce, it's crucial to do some research. This may seem like an obvious step, but even if you know your brand inside and out, it’s important to look at what else is out there so that you can determine your niche, identify what the competition looks like within your industry, and then define your target market. After all, it’s your customers that will be your key to ultimate success.

Choose a Shopify Theme

Your business is unique, so your theme should be too! That’s why, as you browse through options for Shopify themes, you should keep a few things in mind. For one, you’re going to want to match your theme to your brand identity; ensuring that your theme is intentional and a clear choice is vital to maintaining a tone and voice for your brand. And, as you narrow down your choices, try to only option themes that are mobile-friendly (since most of us do the majority of our shopping on our phones).

Add Products to Your Shopify Store

Now, for some back-end setup stuff – it's time to get started with adding products to your store. For some, this may be considered a pretty boring or confusing process, but we’re here to tell you that adding products to your Shopify store can actually be a fun and easy experience. You’ll get to choose (high-quality) images for each product, write descriptive and engaging product descriptions, and develop up-sell and cross-sell tactics that will increase your products’ average order value.

Establish Payment Options

It may seem daunting, but establishing payment options will be crucial to the function of your store. By connecting with payment gateways and shipping companies, you create a seamless and easy shopping experience for your customers. As you embark on this step, be sure to offer customers a variety of payment options, so that you can cater to different shopper preferences - and don’t forget to consider the ease of your shipping, delivery, and returns process!

Market Your Business!

It may be the last step, but it’s definitely the most important: promoting your store through online marketing tactics will be the make or break effort that gets your business noticed. Some of these techniques include social media advertising, email marketing, and influencer partnerships. Of course, one of the most effective and impactful ways to market your business is to partner with a team of professionals (like ours here at Good Commerce Agency).

Design Your Shopify Store for Success

Shopify is one of the most user-friendly and accessible platforms available to start up an online store. As Shopify experts, our team at Good Commerce has the skills and the know-how to help you find the perfect theme, and build the perfect store from the ground up.

Feel free to use the contact form below to get in touch with our team here at Good Commerce Agency - we can work together in getting your Shopify store up and running (and skyrocketing to success) in no time!

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